This was an incredibly risky choice on the part of the designer. I say this given the fact that I love red in a kitchen design because I do not feel that it is used often enough. But the way that they have used it here is very cool because it is the dominant color and at the same time is not overwhelming. I think this is because they were able to balance it heavily with the grey counter and unique cupboards. What you need in designs like this is neutral coloring to make sure that you have balance.